How Effective Communication Can Build Strong Relationships with Brands

Have you ever collaborated with a brand and then never heard from them again? This is a common outcome that many content creators face and it might come down to not having the most effective communication tactics. The world of content creation is a competitive space and being able to save your relationship with a brand through strong communication skills can often lead to building long-term partnerships.

Start the relationship off with communicating knowledge about the brand:

We aren’t suggesting that you have to read about every fine detail about the brand’s history or anything but doing a bit of background research on what the brand’s mission is and what they are all about can be a great way to start your relationship with a brand on the right foot. Why not start off strong when you are sending your first introduction email with an understanding of their brand and why it makes sense to work with you as a content creator?

This is also a great way to begin another collaboration with the brand after some time has passed. Sending a follow up email expressing your interest in collaborating again and how you had a great experience collaborating in the past, is a great way to maintain an ongoing relationship/partnership!
Source: Photo by Lauren McPhilips

Prepare an idea to communicate to the brand:

According to a blog post written by Lauren McPhilips of This Renegade Love, PR professionals and brand teams often get frustrated when countless influencers just simply state that they would, “love to collaborate”, what does this exactly mean? Being able to communicate a creative idea you have and what kind of content you want to create goes a long way in communicating your uniqueness as a content creator and separating yourself from the endless list of emails from influencers that reach out to brands every day!

Save your relationship with a brand with timely responses:

There is nothing worse than having to wait for a response on an email after 1 week, and then maybe even 2 weeks. I mean, we all get busy, but really making the conscious effort to respond within a certain number of days (preferably hours) will communicate your interest and also your professionalism to the brand. A brand might be a bit apprehensive to work with you again if you are taking weeks to get back to them about a collaboration you are working on, so always keep this in mind!

How effective communication can save your relationship with a brand
Source: Photo by Margaux Zanetti


Following up
 with the brand to continue the relationship:

On the flip side of things, maybe you haven’t heard back from the brand themselves in 1-2 weeks, and you are wondering what to do. There is no problem with sending a follow-up email, as we know, we all get busy! In the email, let them know you would just like to follow up on the details of the previous email and invite them to be open to ask you any questions in order to move forward with the relationship.

This is also a great way to begin another collaboration with the brand after some time has passed. Sending a follow up email expressing your interest in collaborating again and how you had a great experience collaborating in the past is a great way to maintain an ongoing relationship and partnership.

How effective communication can save your relationship with a brand
Source: Photo created by Mel Hwang

Always make sure to forward the brand any content you have created with their product(s):

This, of course, has to be done if you are signed under a contract with the brand and must send your content over—as per the agreement. But, maybe you have done a post outside of a contract with a brand and featured the product on one of your platforms organically—a product flat-lay perhaps? Sending them the link to the content after posting is a great way to effectively communicate your love for the brand and keep them engaged and up-to-date with you as a content creator. This will help keep you top of mind when it comes to any future collaboration opportunities.

Want to put these tips into practice and make money creating beautiful content? Join #ThePaidCrew community and start working with world-class brands.

Natalie is a fashion/lifestyle influencer and freelance social media manager from downtown Toronto. You will most likely spot her shopping for the latest street-style trends or walking in the city with her mini wiener dog, Louie. On Instagram, she goes by @natalie.alysa. Natalie is a member of #ThePaidCrew editorial team.