Collaborating With Creators To Create Content

With 30% of people’s time being spent on social media platforms, collaborating with creators as a brand is becoming increasingly valuable. Whether it’s producing a commercial for television or creating web content for your brand’s YouTube channel, there are a variety of great ways you can work together to create content. Here are our tips on the best way to approach a content collaboration with creators.

1. Find a creator that truly resonates with your brand.

Audiences are eager to see more content from their favorite creators, and finding a creator that fits your brand perfectly is essential to building a mutually beneficial relationship. You must find a creator that actually resonates with your brand. People don’t want to see content and think: “they don’t really use this product—they only did this to get paid!” The relationship has to be as genuine as possible, or people won’t engage positively with the collaboration.

2. Collaborate with creators, don’t just direct them.

Creators know their audiences well and they know the best ways to capture them in the most authentic way. Your job as a brand is to relay the overall message. Let creators do what they do best, and you can do the rest!

3. Start a conversation.

Content creators have an engaged community, and this is one of the many things that make a collaboration so powerful. Don’t just dump content out there without engaging—start a conversation and get audiences talking. You want people to engage with and share your content, and working with a creator that genuinely fits your brand is a great start!

Creating content with creators can be very rewarding for your brand. You just have to do it right! Following all of the tips above will give you a head start.

Interested in collaborating with influencers? Use our influencer marketing planning tool to get free estimates and influencer recommendations.

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Jessica is a fashion and lifestyle blogger at Diary of a Toronto Girl. Find her on Instagram @jessicailam. Jessica is a member of #ThePaidCrew editorial team.