The Importance of Video Content

Video marketing is growing rapidly—and it’s projected to account for 80% of all web traffic by 2019. If you’re not already taking advantage of this, you need to start right away—video content is clearly the future of online marketing. Here are our tips on why you need to prioritize video on your social platforms.

Video is more compelling than photos

Video is very simple for anyone to consume: you just have to sit there and watch. With still photo and text content, your followers actually have to read and take in what you’ve written. Not always something people want to take their time to do when they’re feeling lazy!

Video content performs better on the Facebook/Instagram algorithms

Facebook prioritizes video content on the Facebook and Instagram algorithms, which increases your chances of being seen and discovered. Which is everyone’s goal, right? People scroll through their Facebook and Instagram newsfeeds to consume content, and videos are more likely to catch their eye.

Video is more engaging

Video content allows you to connect with your followers in a much more unique way than a still photo with a caption. It allows you to put a face and a voice behind your brand—one reason why Instagram Stories are so powerful! People are also more likely to share video content with their friends if they find it entertaining or interesting!

Anyone can create video content

Gone are the days where you had to actually buy a digital camera and teach yourself how to use video editing programs. Nowadays, all you need is a smartphone and you can simply record and edit videos straight from there! You don’t have to be a filmmaker to create videos.

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Jessica is a fashion and lifestyle blogger at Diary of a Toronto Girl. Find her on Instagram @jessicailam. Jessica is a member of #ThePaidCrew editorial team.