Once you’ve established yourself in the creator sphere and have campaign offers coming in from different directions, things can start to get a little overwhelming. Between fielding offers, campaign negotiations, the back and forth during the program, and everything that follows—you can find yourself dealing with a lot, especially while working on multiple collaborations. Think you’re ready to hire a talent manager to help keep things under control? Do your research and ask these 5 questions before you commit.
1. How much control are you willing to give up?
One of the main reasons why you’re looking to hire a manager is because you want help handling negotiations for potential campaigns. Managers usually step in to take over the discussion of the details and work on getting you the best deal for the work that you’ll be putting in, which means you’ll be hands-off for most of the negotiations. Are you happy with staying out of the way until a deal is signed or do you want to be involved with the negotiations? It’s important to determine how involved you want to be and to find a level of comfort that will work for both you and your future manager.
2. What can you do for me?
When it comes time to selecting a manager, it’s important to find out what they will be able to do for you and if this will satisfy your needs. Are you looking for someone who will go out and find you projects or just someone who will handle all of the details and oversee payment after completion of the project? Make sure you do your homework and find out exactly what services they’ll be providing for you and if it will cover what you need.
3. Are you allowed to submit yourself for projects?
As a creator, you are no doubt contacted by brands all the time who are looking for new partnerships and trying to build up their contacts. Often times, they’ll contact you directly when they have a campaign they want to work with you on and it’s definitely key to know whether you are able to submit yourself directly before passing the contact off to your manager or if everything must be dealt with by them from the get go.
4. Why are they interested in representing you?
One of the most important questions to ask when it comes to choosing the manager you want to represent you, is why they’re interested in doing so. This relationship is going to be a big one and you want to find someone who works well with you and is genuinely interested in what you do and who you are. Don’t just jump on the first agency that you come across; make sure that this person understands you and your niche—has worked with similar influencers before—and knows how to approach your brand relationships.
5. What is the plan?
Once you’ve selected a manager, getting things going is going to be at the top of your list and you need to know how this will happen. Find out how this will work by asking your potential talent manager how they plan on handling your business and what the immediate and long term steps they will be taking to ensure that you both get the most out of your relationship. Deciding who will represent you is a big commitment and you want to feel comfortable knowing that they’ll be doing everything they can to keep pushing you forward.
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