Instagram Influencers Tell Us What They Look for When Working With Brands

Instagram Influencers Tell Us What They Look for When Working With Brands

Your brand understands the importance of influencer marketing and how working with such individuals can add value to your business. Now it’s time to choose the most suitable influencers that can best represent your brand and pass on an authentic message!

Getting inside an influencer’s head can provide great insight on how your company should approach a prospective campaign, so we asked a few influencers with an Instagram following ranging from 7,000 – 150,000 to give us their true thoughts about working with brands.

What’s the most important thing you look for when working with a brand/company?

“It is imperative that the brands I work with align with my personal beliefs…”
“As someone who uses my online presence as a portfolio tool, it’s imperative that the brands I work with align with my personal beliefs. For example, I place value in leading a sustainable lifestyle through organic farming and a meat-free diet. As such, it would be conflicting to work with a fast food brand…”

“Your followers value authenticity…”
“I find I can always tell when someone was sponsored to promote a product or service that they don’t truly believe in. At the heart of it all your followers value authenticity. For me, as I continue to build myself as a brand, maintaining my integrity is just as important as growing my audience.”

– Minimalist Point of View Instagrammer, 7,000+ followers

“Objectives and goals which I can relate…”
“I generally look to see if the particular brand/company suits the lifestyle or has objectives and goals which I can relate to in my personal life.”

– Street Photographer 100,000+ followers

“Brand integrity…”
“Creative ethos and brand integrity are important to me – and generally, the most fulfilling projects and partnerships to me are the ones in which I can work with the client to come up with a creative solution to a problem.”

– Fashion/Point of View Instagrammer 40,000+ followers

Have you ever declined to work with a brand? If so, why?

“Sometimes the value exchange is in the association.”
“Each time it was always for the same reason: because their brand did not align with mine. Something noteworthy to add is that I’ve never declined to work with a brand based on insufficient compensation. Not to say that you shouldn’t pay people what they deserve, but when it’s a brand you truly believe in/ align with/ use yourself, the amount of compensation doesn’t always matter. Sometimes the value exchange is in the association.”

– Minimalist Point of View Instagrammer, 7,000+ followers

“The brand went against a particular lifestyle/morals I have…”
“Yes for various reason. The money/contract/perks were not in my best interest, the brand went against a particular lifestyle/morals I have, or it was a destination shoot and they would not accommodate my needs (cons outweighed the pros).

– Point of View/Street Photographer 100,000+ followers

“I don’t think product will ever be a fair price to pay for creative work.”
“I don’t think product will ever be a fair price to pay for creative work. If you “gift” me a sweater that I don’t even like and I give you 3,000 impressions in return, who is getting the better deal? I think it’s super unfair and it happens too often.”

“Fighting for what you’re worth is one of the most important things…”
“When it’s a big brand reaching out saying they have absolutely no budget, but working with them is a “great opportunity” that would be “great exposure” for me, it’s like, “sorry, I’m flattered and all, but a couple of Instagram followers aren’t sufficient compensation for this list of “assets” you’re looking for…I think demanding respect and fighting for what you’re worth is one of the most important things you need to learn how to do in this field.”

– Fashion/Point of View Instagrammer 40,000+ followers

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Beza is #paid’s Community Lead