Transitioning From Social Media to the Workforce

You’ve spent time creating and curating your channels, so how can you make the most of these and leverage your social media presence when it comes to finding your dream job and transitioning into the workforce? There are many different routes you can take, but following these steps can help give you a leg up when you start looking around.

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Photo by @gabrielleassaf

Define your image

When it comes to seeking out opportunities, there’s a good chance that future employers will look to your social channels as a way to get to know who you are, especially if you’re looking to work in the digital space. Think of it this way – your social profiles can act as the professional equivalent of what a potential suitor might see on your dating site profile; scanning through this will give them a good idea of who you are, where your interests lie, and what you’re looking to accomplish. If necessary, clean them up to give a better first impression of who you really are, and work on putting out great content that will show off your creative skills.

Use your social media channels as a portfolio

Social media has become an amazing tool that you can use to showcase projects and partnerships that you’ve worked on that really help to give others an idea of how you work. Realistically, you can use these as a portfolio that highlights some of your most important accomplishments and projects that you’ve worked hard on. Make sure these are easily visible and highlighted if possible.

If you’re applying for a position or reaching out to an employer to seek out opportunities, share examples of posts and projects that really demonstrate the skills or type of work that will be useful in the position that you’re looking for.

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Photo by @christinaloewen

Connect with companies & employers who interest you

Once you’ve been looking around and have found companies who you have an interest in working with, don’t be afraid to connect and engage with them. Showing your interest in the company and starting a dialogue can be a great way to get noticed and let them know that you’re interested in who they are and what they do.

Use your social media accounts to network and put feelers out

If you’ve been on social media for a while, chances are you’ve built up a great network of like-minded people who work in the industry that you want to dive further into. Reaching out to the people who you admire and who do similar work to what you want to do is a great way to learn more about how they got into the industry and to hear about opportunities that come up.

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Photo by @hanaeelias

Get more active on social media

Potential employers pay attention to the amount of activity you have on LinkedIn and other networks that may be applicable to the position. Try to stay active throughout your profiles and share posts that can relate to the industry/career of your choice. If you’re feeling that you’re running low on free time, use scheduling tools to ensure that you consistently have relevant content going out.


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Dee is a beauty and lifestyle blogger at Liner and Glitter and Gloss, Oh My! You can find her on Instagram @linerglttrgloss. Dee is also a freelance writer and part of #ThePaidCrew editorial team.

Featured image by William Iven