We are living in a very unique time where non-celebrities and everyday people can get paid to promote brands. We have the opportunity to influence others and create change through social media. This—done properly—is powerful stuff.
As a creator, you must hold true to your values and be authentic. With so many falsities in the social media landscape of today, followers value those of you who stand true to your values and yourself as a brand.
Determining what brands to work with and what ones to pass up, can alter the future of your personal brand and page as a creator whether you like it or not. So, where do you draw the line? How do you decide who to work with, or not? Should you ever put all your eggs in one basket?
Unfortunately, the answer is a little more complex than a simple yes or no, but with a few simple questions, you should be able to make the easy decision to promote and work with that brand or not.
Question Number One: Do you believe in the brand/product?
If you wouldn’t use the product yourself, don’t promote it. It’s that simple. Part of being authentic and providing value to your following is being honest about what you are promoting. Passing up on a few hundred dollars can be more valuable than lying to your following about buying it.
Question Number Two: Does this brand/product align with your lifestyle/personal brand?
If you’re a health and fitness influencer, you won’t be promoting the latest burger addition to the McDonalds menu. Make sure you are holding true to your brand and lifestyle.
Question Number Three: Is there compensation?
Depending on your following and overall influence, this one can be a little more complicated. Nothing in this world is free, and brands know that. If the product has a retail value close to your rate, you love the product, and the brand you may be more inclined to post for product—if that is all that they are offering. For the most part, you should be paid for the work and influence that comes with your post and it is okay to turn a brand down if they cannot deliver.
At the end of the day, diversity is key. Unless you are being paid the big bucks to rep a brand exclusively, you should never put all of your eggs in one basket. Opportunities in the social media world are endless and you never know who will be knocking on your door next!
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